ABOUT US

ABOUT US

OUR STORY

In 2004, we came to know about an elephant with an injured trunk, which created a big impression on us. The reality is that although they may be promoted as such, vegetable oils are normally not "eco-friendly", especially when wildlife is endangered. To create palm oil plantations in Borneo, the tropical rain forest is systematically cut down and animals chased away, one of the biggest tragedies on the planet. Since the day we saw that elephant, we started contributing to the rehabilitation of divided forests and wildlife rescue activities, so that elephants, orangutans, and the Borneo fauna can live at peace in their natural habitat. On the other hand, stopping the usage of palm oil is not a realistic solution, with an ever-increasing worldwide demand.

However, we believe that we have found a way to obtain it without damaging the planet, by using sustainable palm oil. In 2012 Saraya introduced Happy Elephant, the next generation in natural detergents. Happy Elephant is a 100% natural brand, without any petroleum-derived components, that quickly biodegrades, making it not only human-friendly but truly eco-friendly, as well. If we can make elephants happy, wouldn't you also be? If the elephant, the top of Borneo's ecosystem, is protected and happy, we might be able to say the environment will continue. Happy Elephant was born with the desire to develop life-sustaining earth, where water and environment are maintained pure, allowing living things and humans to live in harmony.

The Happy Elephant mark symbolizes the variety of living fauna that resides in Borneo, created with the hope that biodiversity will continue to be for future generations.

What Makes Us Different?

Happy Elephant Uses Soforo, A Natural Cleaning Agent

Our combination of natural ingredients and yeast merged together through bio-fermentaiton works as a great cleansing agent. Specifically made from all-natural components, Soforo is easily biodegradeble.

Made with 100% Natural Ingredients

We can confidently say that 100% of all our products are made from 100% all-natural ingredients. Unlike other cleaning products we do not use petroleum-based synthetic surfactants, synthetic fragrances, or colors.

We Aim to Create Sustatinable Products

We use RSPO-certified sustainable palm oil. What does RSPO mean? The Roundtable on Sustainable Palm Oil (RSPO) is a Non-Govermental Organization (NGO) that promotes the growth and use of sustainable palm oil products that are also socially and environmentally friendly. Founded in 2004, Saraya joined the RSPO as the first Japanese company in 2005.

We Support Enviornmental Efforts for the Conservation of Biodiversity

We donate 1% of all Happy Elephant sales* to the Borneo Conservation Trust for the protection of Borneo's environment. The BCT is an environmental protection organization recognized by the government of Sabah, Malaysia. Together with Saraya, the BCT is engaged in activities that protect injured wildlife and restore lost tropical rain forests. Assets: We Make Moves to Activly Protect the Purity of Water Water, the originator of life, surrounds and supports us. Happy Elephant takes into consideration the human and environmental impact of its products, assuring almost no impact on water quality. Thanks to its highly biodegradable ingredients, microorganisms break Happy Elephant detergents down after rinsing, quickly returning them to the earth with no impact on wildlife.

What is Soforo?

Soforo is a natural cleaning agent produced by fermenting natural yeast, using palm oil and sugar. Because Soforo is a natural byproduct of yeast, it excels in biodegradability. Soforo meets safety requirements as a cosmetic or a food ingredient, bringing to the forefront the next-generation in natural cleaners.

 

The Evolution of Cleaning Agents
Soforo is a 3rd generation natural surfactant (biosurfactant) that is neither a synthetic surfactant nor a soap.

What is Soforo?

Soforo is a natural cleaning agent produced by fermenting natural yeast, using palm oil and sugar. Because Soforo is a natural byproduct of yeast, it excels in biodegradability. Soforo meets safety requirements as a cosmetic or a food ingredient, bringing to the forefront the next-generation in natural cleaners.

 

The Evolution of Cleaning Agents
Soforo is a 3rd generation natural surfactant (biosurfactant) that is neither a synthetic surfactant nor a soap.

Highly Biodegradable

Soforo breaks down into water and carbon dioxide. In our biodegradation test, Soforo completely decomposes in 22 days.

High Cleaning Power

Soforo’s high cleansing power makes it an excellent cleaning component for laundry detergent.

High Efficiency(HE) Detergent

Our HE Detergent is Lis low foaming but delivers a clean rinse without the slippery feeling you get from name brand detergents.

Highly Biodegradable

Soforo breaks down into water and carbon dioxide. In our biodegradation test, Soforo completely decomposes in 22 days.

High Cleaning Power

Soforo’s high cleansing power makes it an excellent cleaning component for laundry detergent.

High Efficiency(HE) Detergent

Our HE Detergent is Lis low foaming but delivers a clean rinse without the slippery feeling you get from name brand detergents.

Highly Biodegradable

Soforo breaks down into water and carbon dioxide. In our biodegradation test, Soforo completely decomposes in 22 days.

High Cleaning Power

Soforo’s high cleansing power makes it an excellent cleaning component for laundry detergent.

High Efficiency(HE) Detergent

Our HE Detergent is Lis low foaming but delivers a clean rinse without the slippery feeling you get from name brand detergents.

OUR STORY

In 2004, we came to know about an elephant with an injured trunk, which created a big impression on us. The reality is that although they may be promoted as such, vegetable oils are normally not "eco-friendly", especially when wildlife is endangered.

To create palm oil plantations in Borneo, the tropical rain forest is systematically cut down and animals chased away, one of the biggest tragedies on the planet. Since the day we saw that elephant, we started contributing to the rehabilitation of divided forests and wildlife rescue activities, so that elephants, orangutans, and the Borneo fauna can live at peace in their natural habitat. On the other hand, stopping the usage of palm oil is not a realistic solution, with an ever-increasing worldwide demand.

However, we believe that we have found a way to obtain it without damaging the planet, by using sustainable palm oil. In 2012 Saraya introduced Happy Elephant, the next generation in natural detergents. Happy Elephant is a 100% natural brand, without any petroleum-derived components, that quickly biodegrades, making it not only human-friendly but truly eco-friendly, as well. If we can make elephants happy, wouldn't you also be? If the elephant, the top of Borneo's ecosystem, is protected and happy, we might be able to say the environment will continue. Happy Elephant was born with the desire to develop life-sustaining earth, where water and environment are maintained pure, allowing living things and humans to live in harmony.

The Happy Elephant mark symbolizes the variety of living fauna that resides in Borneo, created with the hope that biodiversity will continue to be for future generations.

What Makes Us Different?

Happy Elephant Uses Soforo,
A Natural Cleaning Agent

Our combination of natural ingredients and yeast merged together through bio-fermentaiton works as a great cleansing agent. Specifically made from all-natural components, Soforo is easily biodegradeble.

Made with 100% Natural Ingredients

We can confidently say that 100% of all our products are made from 100% all-natural ingredients. Unlike other cleaning products we do not use petroleum-based synthetic surfactants, synthetic fragrances, or colors.

We Aim to Create Sustatinable Products

We use RSPO-certified sustainable palm oil. What does RSPO mean? The Roundtable on Sustainable Palm Oil (RSPO) is a Non-Govermental Organization (NGO) that promotes the growth and use of sustainable palm oil products that are also socially and environmentally friendly. Founded in 2004, Saraya joined the RSPO as the first Japanese company in 2005.

We Support Enviornmental Efforts for the Conservation of Biodiversity

We donate 1% of all Happy Elephant sales* to the Borneo Conservation Trust for the protection of Borneo's environment.

The BCT is an environmental protection organization recognized by the government of Sabah, Malaysia. Together with Saraya, the BCT is engaged in activities that protect injured wildlife and restore lost tropical rain forests.

We Make Moves to Activly Protect the Purity of Water Water, the originator of life, surrounds and supports us. Happy Elephant takes into consideration the human and environmental impact of its products, assuring almost no impact on water quality.

Thanks to its highly biodegradable ingredients, microorganisms break Happy Elephant detergents down after rinsing, quickly returning them to the earth with no impact on wildlife.

What is Soforo?

Soforo is a natural cleaning agent produced by fermenting natural yeast, using palm oil and sugar. Because Soforo is a natural byproduct of yeast, it excels in biodegradability. Soforo meets safety requirements as a cosmetic or a food ingredient, bringing to the forefront the next-generation in natural cleaners.

The Evolution of Cleaning Agents

Soforo is a 3rd generation natural surfactant (biosurfactant) that is neither a synthetic surfactant nor a soap.

Highly Biodegradable

Soforo breaks down into water and carbon dioxide. In our biodegradation test, Soforo completely decomposes in 22 days.

 

High Cleaning Power

Soforo’s high cleansing power makes it an excellent cleaning component for laundry detergent.

 

High Efficiency(HE) Detergent

Our HE Detergent is Lis low foaming but delivers a clean rinse without the slippery feeling you get from name brand detergents.